CUTTY SARK Blended Scotch Whisky this week marked its 100th anniversary in adventurous style, with a spirited celebration aboard its namesake, the famed Cutty Sark ship. It was a fitting moment for the brand to launch the whisky’s commemorative CUTTY SARK Centenary Edition – a swirling storm of flavour.
An unforgettable voyage of discovery, CUTTY SARK’S bold and complex Centenary Edition was unveiled to customers, influencers and industry experts from all around the world going back to the brand roots: events at Berry Bros & Rudd; where the band was created in 1923, and on the iconic Cutty Sark Ship in Greenwich, London; the famous clipper that inspired the brand name and label. A blend of hand-selected whiskies from some of Scotland’s most legendary distilleries, this 23-year-old rarity is contained within just 1,435 numbered bottles. It begins with a storm of swirling caramel and chocolate, which drifts into notes of soft fruits and spice. The edition is encased in a striking gift pack resembling a mainsail, a cleat cork, a nod to the three-masted tea clipper which is the brand’s constant inspiration.
The edition’s launch was the culmination of CUTTY SARK’s anniversary celebrations. These include:
- An Anniversary limited-edition design of CUTTY SARK’s original whisky. Available globally, it showcases a vibrant label and giftbox in the brand’s signature yellow.
- A dramatic video campaign entitled Never-Ending Adventure, reflecting CUTTY SARK’s boundary-breaking spirit, from the brand’s pioneering roots, to being smuggled into the US during Prohibition and more.
- A striking communication campaign which anchors CUTTY SARK in its maritime world and honours its adventurous style.
Manon Brochet, CUTTY SARK Brand Manager, said: “We are so proud to celebrate 100 years of CUTTY SARK Blended Scotch Whisky aboard our namesake, the Cutty Sark ship. Brimming with flavours fathoms deep, our CUTTY SARK Centenary Edition gives a real flavour of our whisky’s century of adventure. And we are celebrating around the world thanks to our Anniversary Edition and dramatic video campaign. With the wind in our sails since 1923, we are looking forward to sharing many more adventures with CUTTY SARK lovers in the years to come!”
Since 1923 CUTTY SARK Blended Scotch Whisky has crossed the ages, always remaining true to its spirit of adventure. Launched at the height of Prohibition, CUTTY SARK was created to defy convention. With a unique history and audacious personality, CUTTY SARK inspires all with adventure in their DNA.
